I am an Unconventional Coach for unconventional women – those who feel a fire inside to do things differently but are tangled in "shoulds," self-doubt, or societal rules that no longer fit.

With a background that blends artistry and business strategy, I help women who crave more – more freedom, more impact, more meaning – design lives and businesses that feel like self-expression and success rolled into one. My work is equal parts soulful and strategic, helping clients move from stuck to sparked, from burnout to bold reinvention.

I didn’t arrive at this work the conventional way. After decades in high-performing roles across stock photography, digital marketing, SaaS, and professional development, I hit a wall: the structure felt stifling, the sparkle was gone, and my creativity was buried under endless to-do lists. That breaking point became a turning point – and I decided to design a business that felt like art again.

Now, I support women who are at similar crossroads – women questioning the rules, rewriting their paths, and seeking a way forward that feels both alive and aligned. Whether they’re pivoting careers, building something new, or navigating a messy middle, I offer guidance that’s both grounded and imaginative.

My clients include artists, agency founders, therapists, wellness professionals, and multi-hyphenates who don’t fit in neat boxes – and don’t want to. What they share is a desire to break free from conventional paths and step into work that feels like their truest expression.

My proprietary framework, The J.O.Y. Process, helps clients identify their Journey, uncover Obstacles, and Yield growth – the growth that happens when you stop forcing and start flowing. With over 2,800 hours of coaching delivered and consistent ratings of 4.98 out of 5, I'm known for creating brave spaces where transformation feels possible and even fun.

Before coaching, I spent 30+ years exceeding sales goals, designing strategies, and mentoring teams. I've worked with professionals from brands like Intel, Dropbox, Uber, Harley-Davidson, Pixar, Marvel, Hasbro, Palo Alto Networks, Okta, HubSpot, NBA, Live Nation, DoorDash, Lyft, Marvell, Glassdoor, Visa, Etsy, etc. I earned my degree in Communications and Photography from the University of Rhode Island and lived for 5½ years in Madrid, Spain before returning to the U.S., now calling Portland, Maine home.

Outside of coaching, you’ll find me traveling, hiking, photographing the world around her, exploring new restaurants, and enjoying anything involving water.